You Gotta Love Those Spiders
Posted By ron on April 12, 2008
You are so not going to believe this! (wow, that sounds like my 25-year-old)
Internet search engines use programs called spiders to snoogle (how do you like that for a word?) around websites collecting information and building directories. Google, Yahoo, Ask.com and a kazillion other web indexes use the little bugs. Anyone who uses the internet for marketing should use these search engines frequently to establish the depth of your brand penetration.
Among the items I Google and Yahoo on a regular basis is “ron chalice” which normally returns 7,500 or so pages that reference my brand. (I use the double quotes around “ron chalice” so I don’t get 356,000 pages about cups.) Today I stumbled across a new one that just started a rolling giggle.
There is an online business directory called Hot Frog. (The name comes from the old adage that if you toss a frog into a hot skillet he’ll jump out. If you put him in a cold one and turn on the heat, he’ll stay in the skillet until he cooks. — Kind of describes a groundswell marketing effort.)
Anyway, HotFrog.com lists RonChalice as a business — OK with me. The chuckle comes when they list my “products” — in the following order:
Cops
Fiction
God
Thriller
Writer
If that’s not enough, Hot Frog lists God as a “product”. I show up on page 8 as a place to find “God”.
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